Sustainability Matters
A commitment that goes beyond brilliance. Explore how Rosy Blue integrates responsibility into every facet of our legacy.
ROOTED IN RESPONSIBILITY
Here's How
OUR COMMITMENT
Rosy Blue’s commitment begins with core, non-negotiable principles rooted in ethics, human rights, and responsible business conduct. We consistently meet and surpass industry expectations by aligning with global standards, due-diligence frameworks, and best practice guidelines that ensure transparency and accountability across our supply chain. Beyond compliance, we actively participate in voluntary initiatives that advance social progress, environmental responsibility, and sustainable development. Our approach reflects a belief that true leadership in the diamond and jewellery sector comes from continual improvement and meaningful action. Rosy Blue remains dedicated to protecting people, the planet, and the integrity of our industry.
THE HEART OF OUR SUSTAINABILITY APPROACH
Stakeholders are at the core of our sustainability approach. Their insights guide how we evolve, refine our practices, and lead responsibly within the diamond industry. Through a structured stakeholder mapping process, we identify their priorities and concerns, and incorporate their expectations into our decision-making. This is how we obtain common solutions and tailor our communication channels to their needs.
Download Our Reports
Sustainable Luxury
Rosy Blue shows that sustainability and luxury can coexist creating meaningful pieces that enrich people and planet.
Sustainable Growth
Rosy Blue drives responsible growth across the supply chain, adding value from mine to consumer and supporting transparency.
Supply chain transparency
Rosy Blue drives mine-to-market traceability, investing in systems that ensure transparent, reliable information for all.
Craftsmanship & education
Rosy Blue advances craftsmanship through training, education, and innovation—supporting artisans and preserving heritage.
Environmental Footprint
We care for our people and our planet by reducing emissions and moving towards carbon neutrality to secure a safer tomorrow.
SUPPLY CHAIN INTEGRITY
Product integrity and supply chain management are the cornerstones of our sustainability strategy. For Rosy Blue, there are three facets to integrity, elaborated in the three next chapters.
Product Quality & Authenticity
Buying a diamond or a piece of jewellery is all about trust. End consumers generally have limited technical knowledge of the products they are buying and rely on the advice and honesty of sellers throughout the value chain. It is our obligation to guarantee the authenticity of our diamonds and gold jewellery in all their physical characteristics. Product disclosure rests on the quality and veracity of the information that is disclosed to the consumer about the diamonds or gold they purchase.
Ethical Sourcing & Provenance Tracebility
Increasingly, businesses in the jewellery supply chain are being questioned about the source and journey of the diamonds, gold and platinum group metals in the products they sell. For a company the size of Rosy Blue, traceability challenges are substantial, as the rough is bought in various locations and is then routed through procurement and sorting offices, before ending on polishing wheels in different factories.
Responsible Practices & Respect for human Rights
Every step involved in bringing a finished product to the consumer is carried out with complete transparency and respect for responsible practices. As an RJC-certified member and SA8000 applicant, we ensure that all activities within our operations uphold the highest ethical standards, with zero tolerance for any human rights abuse or conflict.
SOCIAL PERFORMANCE
We believe in the fundamental importance of human rights, and in treating all people fairly, openly and honestly. This not only includes our own employees, partners and customers, but people throughout the world. Through our health, education and community programmes, we are committed to driving positive change in countries all over the globe.
CARING FOR PEOPLE
Rosy Blue's international reputation for diamond manufacturing expertise and customer service depends entirely on our people. Their dedication, knowledge, skills, and experience make the company what it is. We believe in treating all our employees fairly and honestly, and in respecting human rights, wherever we work in the world.
CARING FOR COMMUNITIES
Together with our stakeholders, we aim to be a force for positive change in the world. With the power of collective action and working partnerships, we can help address some of the world's most pressing social issues, and create a better tomorrow for communities worldwide. Our community empowerment programmes focus on three key areas:
- •Health: We support programmes focusing on innovative solutions in healthcare quality, capacity and access
- •Education: We support programmes that foster educational opportunities for children worldwide. We believe improving children's lives is one of the most important ways to engage in securing a better future.
- •Community: We provide financial support and employee volunteers for community health and social programmes in the areas where we work.
ARRA Scholarship - Empowering India's Future Leaders
A fully funded, merit-based program by the Rosy Blue Foundation supporting India’s brightest minds. Rooted in excellence, integrity, and purpose, it champions students who aspire to lead and create meaningful impact.
By removing financial barriers, ARRA empowers scholars to pursue transformative academic paths with freedom and confidence.More than funding, it is a belief in unrealised yet unmistakable potential and an investment in future leaders.
Through a rigorous and fair selection process, the program nurtures resilient, high-promise individuals ready to shape tomorrow.
Rosy Blue Foundation- Empowering Through Education
A fully funded, merit-based program by the Rosy Blue Foundation supporting India's brightest minds. Rooted in excellence, integrity, and purpose, it champions students who aspire to lead and create meaningful impact.
By removing financial barriers, ARRA empowers scholars to pursue transformative academic paths with freedom and confidence.
More than funding, it is a belief in unrealised yet unmistakable potential and an investment in future leaders.
Through a rigorous and fair selection process, the program nurtures resilient, high-promise individuals ready to shape tomorrow.
CARING FOR OUR PLANET
Rosy Blue is committed to reducing its environmental footprint through our 'Going Green' strategy, focusing on energy management and carbon reduction. We continuously identify and address every source of emissions to support a more sustainable future.
