Rosy Blue teams up with De Beers for traceability project

We are so excited to have been working with De Beers during the development of Tracr, the first blockchain platform to span the entire diamond value chain.

This will for the first time mark a diamond’s journey, digitally tracked from mine to retail, providing consumers with confidence, promoting transparency and trust, and enhancing efficiencies across the diamond value chain.

Our Managing Director Mr. Amit Bhansali: “Technology has already significantly contributed to improving transparency within the diamond industry. Initiatives that use blockchain can drive this process even further, as their implementation requires collaboration and trust creation among all industry stakeholders. We are excited to be contributing to this process through our participation in the Tracr platform.”