"As a global company, we have a responsibility to conduct business in a manner that supports the well-being of people and our planet. Our suppliers, our employees, our customers, our bankers and consumers increasingly expect us to think beyond today's needs and take into account future generations."

It will come as no surprise, that 2009 was one of the more challenging years in our group history. The global financial meltdown rapidly impacted the world economy including the diamond Industry where a combination of equity issues and decrease in polished demand took its toll.

During this period of downturn, Rosy Blue has undergone significant structural change including major shifts in our operations, as we wanted to be prepared for the changing dynamics in our Industry.

While a significant cost reduction represented a vital achievement, it could largely only be accomplished through an equally strong reduction in employee numbers. Inevitably it also demanded reorganisation. This process was responsibly managed across the globe by our HR- and Compliance teams.

As we entered 2010, the year we celebrate our 50th anniversary, we are slowly recovering.

We started our business 50 years ago, since then we have always managed it in accordance with our family principles, which have found their roots in the Jain Religion (where equality is one of the main pillars). The practical side of our belief is that being good is more than just charity; it is also about adding sustainable value to your business and helping people to advance.

This year we have proven that by keeping focused and respecting our core values (ACCOUNTABILITY, DIVERSITY, INTEGRITY) in our business decisions, we can deliver even when times are hard.

Indeed the crisis definitely taught us one major lesson. Strong values have never been more essential for our company.

The challenging business environment in 2008-2009 gave added impetus to strengthening our commitment to several CSR projects, including UN Global Compact, the Responsible Jewellery Council and similar projects in areas such as health and safety, environmental stewardship, corporate citizenship and stakeholder engagement. I can proudly state that our high performance CSR team culture did not waver.

I am deeply grateful for the hard work of our global compliance team and for the heartfelt support and partnership by my Management Team for their continued guidance and leadership. Their entrepreneurial spirit and deep commitment to ethical business practices throughout our operations drive superior quality and service to our customers and continues to deliver value in each product we bring to the market.

A special word of thanks goes to the CSR Advisory Board for guiding and challenging us to continue seeking opportunities to make a positive and sustainable difference. I would also like to recognize the important role of the United Nations Global Compact team. Their assistance and input have played a significant role in making the right choices in our CSR implementation practices.

As we have entered the year of Rosy Blue's 50th Anniversary, we remain confident that we will continue to serve all our stakeholders well for the next 50 years.

Thank you,


Baron Dilip Mehta
Group Chief Executive Officer & Group Coordinator