Everyday we interact with numerous people. We recognize the importance of trust and respect to relationship building. For this reason, we are committed to maintaining and promoting communication with our stakeholders and building a transparent and constructive dialogue with them.
We identified different groups of stakeholders.
| Employees | Suppliers | Financial institutions | Local communities |
| Industry institutions | Building trust with our stakeholders | Customers | |
| Auditors | Trade associations | Media | Governments |
Employees
Where would we be without our people? They are the ambassadors of our company.
We are committed to fostering workplaces that are professional, safe, promote teamwork, diversity and trust. We strive to communicate openly with our employees about what we are doing, why and how it affects them. We also seek their feedback and respond to any concerns they may have. We want to be a brand that people are proud to work for.
Business partners
We are committed to maintaining honest and fair relationships with all our business partners.
“As a long-term client of the DTC, Rosy Blue has participated in the BPP programme since its inception in 2005. Every year since then Rosy Blue has successfully been rated as “compliant”. As importantly Rosy Blue has demonstrated its commitment to the overriding ethics of continuous improvement inherent in the BPP Programme through promptly remedying any issues raised in the assessment and audit process.
Rosy Blue’s commitment to good corporate citizenship extends beyond its embrace of best practice and its laudable solid social investment record. Like De Beers, Rosy Blue is a founder of the Responsible Jewellery Council (formerly the Council for Responsible Jewellery Practices) and has contributed actively to the development of the RJC accreditation standards for the industry as a whole which is due to roll out this year.
2009 will be one of the most challenging years for the diamond industry in decades. It will also mark the 40th anniversary of Rosy Blue’s status as a DTC Sightholder. At a time like this, when consumer confidence is paramount, our collective efforts to ensure the integrity of the industry from mine to marketplace takes on special importance. It is especially encouraging in these circumstances to see business partners like Rosy Blue demonstrating a leadership position in the downstream diamond industry, as well as their commitment to transparency and disclosure through publishing this CSR report.”
Mr. James Suzman
Director of Corporate Citizenship
De Beers
“Whilst Rosy Blue has an impressive record of leadership in all areas of the jewellery industry, its outstanding contribution is in corporate responsibility. A founding member of the Responsible Jewellery Council, Rosy Blue has also played a signal role with highly innovative product stewardship iniatives such as the Walmart Love Earth traceable jewellery range.
This sort of leadership is not easy and takes real courage. It is built on conviction that the consumer deserves jewellery with impecable provenance, produced to the highest standards. With companies like Rosy Blue the reputation of the industry will flourish and its future be assured.”
Mr. John Hall -
General Manager, External Relations
Rio Tinto Diamonds
Financial institutions
When seeking financing for our business activities, financial institutions, banks and auditors are vital. We are committed to transparency and integrity in our financial reporting.
“Corporate Social Responsibility (CSR), functions as a built in self regulating mechanism practiced by the Corporate World ensuring adherence to law, ethical business standards and international norms. In these challenging times, when confidence on business is low and the business practices are looked down, the importance of CSR and its sustained practice is of great importance. CSR can act as a catalyst in bringing the stakeholders confidence and can facilitate overall improvement of business.
Diamond Industry has been generally viewed down by the society due to its low emphasis on Corporate Governance and its practice. But in this sector, the effort of ROSY BLUE on CSR has been quite laudable. ROSY BLUE has been one of the pioneers in transparent and ethical business models. Our experiences and business dealings with ROSY BLUE stand as sound testimony to the commitment of the Company in practicing these principles diligently.
I take this opportunity to wish all the best to the Company and its Board in its commitment for continued practice of CSR POLICY.”
Mr. Prasad N.S.
Chief Executive Officer, Antwerp Division
State Bank of India
“Rosy Blue, just like ABN AMRO, is a founding member of the Responsible Jewellery Council. Both our companies are eager to contribute to these sorts of initiatives as we strongly believe that it forms part of our corporate social responsibility to promote sustainable and transparent business practices throughout the industry. As CEO of ID&JG ABN AMRO, I believe that especially in the current market situation a responsible and disciplined business practice will help us manage through these difficult times and will form the basis for future sustainable growth for all stakeholders in the global value chain.”
Mr. Victor Van der Kwast
Corporate Executive Vice President & Chief Executive Officer, International Diamond & Jewelry Group
ABN Amro Bank
“It is clear that an increasing number of organizations are seen to extend their corporate responsibility beyond the statutory obligation to comply with legislation by voluntary taking steps to more strongly consider in the deployment of their activities the interests of all their stakeholders as well as of the local communities and society at large.
Because of the diamond and jewellery industry’s multinational and multicultural orientation and nature, one can only but strongly appreciate diamond and jewellery companies starting to implement corporate responsibility policies.
As such, we can only express a positive reaction to Rosy Blue’s intention to publish its first global CSR report in the course of this year.“
Mr. Paul C. Goris
Chairman
Antwerp Diamond Bank
Communauties
We try to invest in meaningful community projects wherever we have major operations.
We aim to build positive relationships, bring economic benefit and help to improve the quality of life. Establishing and maintaining trust with our local communities is something we value enormously.
Other significant stakeholders
We are committed to engaging with the following organizations that have a significant impact on our industry, particularly for our business.
The World Federation of Diamond Bourses (WFDB) was founded in 1947 to unite and to provide bourses trading in rough and polished diamonds and precious stones, with a common set of trading practice. The WFDB provides a legal framework and convenes to enact regulations for its 28 member diamond bourses.
The World Diamond Council, which is the body set up by the World Federation, works hand in hand with over 35 Governments, the European Union and the United Nations to rid the Industry of the scourge of conflict diamonds.
The Responsible Jewellery Council (RJC) is an international non-profit organization representing over 80 member companies across the gold and diamond jewellery supply chain.
Antwerp World Diamond Centre (AWDC) is the coordinating body and official representative of the diamond sector. It’s an official organization, recognized internationally and acting as host, spokesperson and intermediary for the Belgian diamond community.
The International Diamond Manufacturers Association (IDMA) was founded and convened for the first time in 1946, in Antwerp. It is committed to fostering and promoting the highest ideals of honesty and best practice principles throughout the diamond industry worldwide, as well as full compliance with all relevant national and international laws. Towards this end, the organization has developed and adopted a Code of Conduct, which is binding on all members
Bonas & Co. Ltd. have been DTC brokers to Rosy Blue since 1969. They introduced us to the DTC and helped us gain our first Sight. Since then they have continued to advocate on our behalf with the DTC and have helped us grow through the changing seasons of the diamond industry. Bonas & Co. were instrumental in the growth of our Sight allocation and progression to one of the biggest Sightholders in the world. Building on 140 years in the diamond industry and their close personal relationship with our executive team, Bonas has become trusted advisors on a wide range of issues, from rough sourcing to retail partnerships.
Gemological institutes are charged with confirming the authenticity of diamonds, and describing their quality characteristics.
A diamond grading report will commonly include a plotted diagram of your diamond and significant characteristics, including the cut, color, clarity and carat weight. The report will also describe the diamond’s shape, exact measurements, proportions and depth percentages as well as grade the polish and symmetry. It should also comment on the characteristics like fluorescence, graining, and any imperfections in the diamond. Diamond grading reports assure the authenticity and quality of a diamond. Usually stones 0.30 points and bigger are graded in labs.
“I commend Rosy Blue for publishing its first Corporate Social Responsibility Report. The report further evidences Rosy Blue’s serious commitment to responsible business practices.
As a founding Member of the Responsible Jewellery Council (RJC) and a Participant in the United Nations Global Compact, Rosy Blue is truly a leader in advancing social, environmental and economic sustainability in the diamond industry.
As the beautiful physical representation of the highest human emotions of love, affection and commitment, diamonds must also embody a provenance beyond reproach. The diamond industry’s customers and stakeholders look to the industry to demonstrate – at every stage of production – responsible performance and proper management of social, environmental and economic risks.
This report, coupled with the company’s commitment to independent third party verification under the RJC’s certification system, demonstrates Rosy Blue’s intention to be an exemplary performer in the diamond trading, cutting and polishing sector of the industry.”
Mr. Michael Rae
Chief Executive Officer
Responsible Jewellery Council
Customers
We are committed to treat all our customers and consumers fairly and honestly, maintain product quality and integrity, engage in responsible marketing and consumer information practices and address business, social and environmental issues related to our products.
"Signet, like the Rosy Blue Group is a founding member of the Responsible Jewellery Council which was set up as a not-for-profit organization in May 2005. In early 2007 Signet wrote to all of its priority suppliers of diamond and gold jewellery highlighting the importance it places on a responsibly managed supply chain and reminding them of the expectations it places on them as suppliers to Signet. Signet welcomes the continuing opportunity of working with the Rosy Blue Group to further improve corporate social responsibility standards within the sector. By working together, the industry, using its combined influence can be most effective in influencing such improvements for the benefit of all industry participants."
Mr. Terry Burman
Chief Executive Officer
Signet Jewelers Ltd
“Because jewellery carries with it powerful emotions and a promise of beauty, it must live up to its sparkle. Cartier sees corporate responsibility and transparency as critical to the jewellery industry: they are the foundation of trust. The Rosy Blue Group, a fellow founding member of the Responsible Jewellery Council, have positioned themselves as a leader in the industry. I welcome this first CSR report as a means to share, with all their stakeholders, the story of their goals and progress in terms of responsible business practices.”
Mr. Bernard Fornas
President & Chief Executive Officer
Cartier International
“Birks and Mayors takes enormous pride in its industry leading culture that is supportive of Best Practices; specifically ethics, business integrity, sustainability programs and social responsibility. This culture is evident in everything we do, as well as the relationships we maintain. That is one of the many reasons why we are proud to partner with Rosy Blue. They share our vision of corporate responsibility and have built an organization that is supportive of these core values. We look forward to working with Rosy Blue, shoulder to shoulder, in advancing our sustainability platform, and through this partnering, building a lasting and profitable relationship.”
Mr. Thomas Andruskevich
President & Chief Executive Officer
Birks & Mayors
Media
We are committed to building reliable relationships with the media. As a consequence we strive to communicate accurately and openly information to all our relevant stakeholders including the media.
Governments
We are firmly committed to conducting business in compliance with the laws and regulations in the countries where we operate. We strive to work closely with governmental officials on topics that have impact on our business operations within the industry. It is essential that continuous dialogue is there and that the government helps us find the right frameworks and enables all the industry players to move forward in a responsible business manner.
Auditors
When seeking financing for our business activities, financial institutions, banks and auditors are vital. We are committed to transparency and integrity in our financial reporting.
“Rosy Blue have been an active participant of the BPP programme since its inception in 2005. No material breaches have been found to date and they are compliant with the requirements of this programme, having taken prompt action to close out any issues found in our sample assessments.”
Mrs. Effie Marinos
CSR Solutions Manager—EAME
SGS
Other significant stakeholders
We are committed to engaging with the following organizations that have a significant impact on our industry, particularly for our business.
The World Federation of Diamond Bourses (WFDB) was founded in 1947 to unite and to provide bourses trading in rough and polished diamonds and precious stones, with a common set of trading practice. The WFDB provides a legal framework and convenes to enact regulations for its 28 member diamond bourses.
The World Diamond Council, which is the body set up by the World Federation, works hand in hand with over 35 Governments, the European Union and the United Nations to rid the Industry of the scourge of conflict diamonds.
The Responsible Jewellery Council (RJC) is an international non-profit organization representing over 80 member companies across the gold and diamond jewellery supply chain.
Antwerp World Diamond Centre (AWDC) is the coordinating body and official representative of the diamond sector. It’s an official organization, recognized internationally and acting as host, spokesperson and intermediary for the Belgian diamond community.
The International Diamond Manufacturers Association (IDMA) was founded and convened for the first time in 1946, in Antwerp. It is committed to fostering and promoting the highest ideals of honesty and best practice principles throughout the diamond industry worldwide, as well as full compliance with all relevant national and international laws. Towards this end, the organization has developed and adopted a Code of Conduct, which is binding on all members
“I commend Rosy Blue for publishing its first Corporate Social Responsibility Report. The report further evidences Rosy Blue’s serious commitment to responsible business practices.
As a founding Member of the Responsible Jewellery Council (RJC) and a Participant in the United Nations Global Compact, Rosy Blue is truly a leader in advancing social, environmental and economic sustainability in the diamond industry.
As the beautiful physical representation of the highest human emotions of love, affection and commitment, diamonds must also embody a provenance beyond reproach. The diamond industry’s customers and stakeholders look to the industry to demonstrate – at every stage of production – responsible performance and proper management of social, environmental and economic risks.
This report, coupled with the company’s commitment to independent third party verification under the RJC’s certification system, demonstrates Rosy Blue’s intention to be an exemplary performer in the diamond trading, cutting and polishing sector of the industry.”
Mr. Michael Rae
Chief Executive Officer
Responsible Jewellery Council

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