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ORRA, part of the Rosyblue Group, is the only jewelry company in India which has tie-ups with the three leading jewelry organizations namely, DTC (De Beers), PGI (Platinum Guild India) & WGC (World Gold Council).
Name a size, define a shape, state the color and ORRA will have a diamond to make your dream come true. We can proudly claim that 1 in every 25 diamonds is a Rosy Blue diamond.
The company has come a long way from sculpting diamonds to crafting the finest diamond jewelry. A legacy that has spanned centuries, overwhelming the world with its brilliance can be summed up as ORRA. A word that epitomizes the person it was created for - her spirit, her grace and the invisible glow that surrounds her. At ORRA, diamonds are sculpted to be as special as the person who buys it.
Set in the international store format, ORRA has 33 exclusive diamond boutiques across India. The ORRA color logo draws strengths from our foundation. A sterling legacy; Superior diamonds; unique product offerings.
With the launch of ORRA, the focus on building inheritance revolved around our international lineage and centuries of presence. These were made relevant to the consumer by stressing on their ramification in terms of product focus. We have attempted to differentiate our product offerings and create new product concepts. Whilst the overall positioning is of a serious diamond player, the aim is to entice consumers through product offerings tailor-made to their requirements. Examples of these innovative and differentiated products:
- Bridal Collection
- Solitaire Collection
- Platinum Couples Collection
- Mughal Collection
- Spiritual Collection
- Career Carats
